Foundrywire

New York, NY – February 5, 2008 – This February, GAMEPLAY HD, the first high-def channel dedicated to the world of video gaming, has teamed with Electronic Arts to chronicle the EA SPORTS 2007 Madden Challenge in MADDEN CHALLENGE 07, an all-new series delivering one of the video game industry’s biggest annual tournaments to TV like never before. Produced in 1080i and Dolby 5.1 surround sound, the six-part MADDEN CHALLENGE 07 is the most comprehensive televised coverage of the tournament to date. However, beginning February 5, you don’t have to have GAMEPLAY HD to follow MADDEN CHALLENGE 07. Log on to http://www.gameplayhd.com/tournaments/maddenchallenge for the most comprehensive and updated series coverage online.