PORTLAND, OR – Dog behavior expert Cesar Millan exploded onto the scene four years ago when he brought his unique methods and undeniable charisma to the National Geographic Channel as the “Dog Whisperer.” Now in its fifth season, over a million viewers tune in each week to see Millan address the problematic behaviors of both humans and their animals with stunning results. With the newly available 3-DVD series CESAR MILLAN: MASTERING LEADERSHIP, Millan has created a video guide that extends the lessons and methods introduced in the “Dog Whisperer” episodes and his best-selling books Cesar’s Way and Be the Pack Leader. With humor, compassion and an uncanny grasp on the roots of canine behavior, Millan educates dog owners on how to develop a happy, healthy relationship with their dogs. Cesar Millan: Mastering Leadership is comprised of three DVD volumes of instructional lessons, including “People Training for Dogs,” “Becoming a Pack Leader” and “Your New Dog: First Day and Beyond.” New from Respond2 Entertainment, the Cesar Millan: Mastering Leadership 3-DVD set will be available October 7 for $49.99 SRP and is a must-own for every dog owner, no matter how “trained” their dog may already be.
3-DVD SET ARRIVES IN STORES OCTOBER 7, 2008
PORTLAND, OR – Dog behavior expert Cesar Millan exploded onto the scene four years ago when he brought his unique methods and undeniable charisma to the National Geographic Channel as the “Dog Whisperer.” Now in its fifth season, over a million viewers tune in each week to see Millan address the problematic behaviors of both humans and their animals with stunning results. With the newly available 3-DVD series CESAR MILLAN: MASTERING LEADERSHIP, Millan has created a video guide that extends the lessons and methods introduced in the “Dog Whisperer” episodes and his best-selling books Cesar’s Way and Be the Pack Leader. With humor, compassion and an uncanny grasp on the roots of canine behavior, Millan educates dog owners on how to develop a happy, healthy relationship with their dogs. Cesar Millan: Mastering Leadership is comprised of three DVD volumes of instructional lessons, including “People Training for Dogs,” “Becoming a Pack Leader” and “Your New Dog: First Day and Beyond.” New from Respond2 Entertainment, the Cesar Millan: Mastering Leadership 3-DVD set will be available October 7 for $49.99 SRP and is a must-own for every dog owner, no matter how “trained” their dog may already be.
Fido jumps the fence, Spot terrorizes the mail carrier, and Peanut snarls at the baby, but according to dog behavior expert Cesar Millan, it is not the animals that have the behavior problem. Millan’s training methods are aimed at dog owners, as well as the dogs, and his invaluable advice often translates into immediate and surprising results. By adjusting the way humans relate and communicate with their pets, unwanted dog behavior disappears. It’s a seemingly simple fix, but one that takes practice, consistency and fine tuning.
Through the Mastering Leadership DVD series, viewers begin by learning what to look for when choosing a dog to bring into their lives and homes, whether adopting from a shelter or rescue agency, or purchasing from a breeder. “Your New Dog: First Day and Beyond” also offers tips for families bringing a puppy into a household for the first time, ensuring that bad behaviors don’t develop in the first place. In “People Training for Dogs,” viewers will learn, in an intimate seminar setting, the basics of dog psychology, why energy and body language are so important, and how to set rules, boundaries and limitations. And finally, through real life examples, viewers will learn how to master their “calm and assertive” skills in “Becoming a Pack Leader”.
Cesar Millan: Mastering Leadership is not only an important educational tool for dog owners, it is an entertaining and enlightening journey to understanding canine and human behavior. Millan’s methods involve teaching dog owners how to change their own actions and energy, in order to change their dogs’ actions and energy. According to Millan, it’s all about creating a “calm and assertive” demeanor, which can be effective in human-to-human relationships too!
ABOUT RESPOND2 ENTERTAINMENT
Respond2 Entertainment is the entertainment marketing arm of the R2C Group, one of the nation’s premier advertising and marketing agencies, with a client list including Chase, Vonage, Phillips, General Mills and a host of other prestigious clients. Respond2 Entertainment specializes in creating and marketing television collections and select programming via direct-to-consumer marketing outlets, as well as through traditional retail sales channels. Clients include the Carson Entertainment Group (The Johnny Carson Ultimate DVD Collection), Bob Hope Enterprises (The Bob Hope Ultimate DVD Collection), Donny Osmond Entertainment (“The Best of Donny and Marie DVD Collection”) and Together, Inc. (“Rodney Dangerfield No Respect Ultimate DVD Collection”). www.respond2entertainment.com, www.r2cgroup.com.
