Foundrywire

New York, NY – February 5, 2008 – This February, GAMEPLAY HD, the first high-def channel dedicated to the world of video gaming, has teamed with Electronic Arts to chronicle the EA SPORTS 2007 Madden Challenge in MADDEN CHALLENGE 07, an all-new series delivering one of the video game industry’s biggest annual tournaments to TV like never before. Produced in 1080i and Dolby 5.1 surround sound, the six-part MADDEN CHALLENGE 07 is the most comprehensive televised coverage of the tournament to date. However, beginning February 5, you don’t have to have GAMEPLAY HD to follow MADDEN CHALLENGE 07. Log on to http://www.gameplayhd.com/tournaments/maddenchallenge for the most comprehensive and updated series coverage online.

The site, the exclusive online home for GAMEPLAY HD’S MADDEN CHALLENGE 07, includes the following:

• Video profiles and text bios on all 24 finalists
• Exclusive video recaps of the previous week’s episode
• Exclusive weekly recaps and forecasts for the upcoming matches provide by Rico Williams, a Madden NFL expert and GAMEPLAY HD’s on-air analyst
• Additional video features on players, strategies & Madden NFL culture
• Updated brackets following the progress of the tournament

The MADDEN CHALLENGE 07 series featuring Madden NFL 08 and presented by Best Buy, provides sports and gaming fans a new version of the NFL’s most exciting match-up. Six weekly half-hour episodes, premiering Saturdays beginning February 9 through March 15 and airing at 1PM ET/10AM PT/12PM C feature extensive coverage of the 2007 Madden Challenge tournament rounds, as well as gamer portraits, segments on the Madden NFL football culture and characters and the strategic plans of the finalists as they prepare for intense head-to-
head competition. GAMEPLAY HD’s tournament coverage is enhanced by its on-air team which includes host Topp Taylor; color commentator Ari Wolfe; a seasoned professional play-by-play announcer; and Rico Williams, one of the world’s foremost experts on Madden NFL football.

The EA SPORTS 2007 Madden Challenge features 24 finalists, who were each flown to Los Angeles’ Universal Studios this past December 12-13, 2007 to vie for cash and prizes totaling $100,000 – as well as the prestigious title “2007 Madden Challenge Champion.” The finalists compete in officiated matches with the winners advancing in a single elimination bracket-style tournament.

MADDEN CHALLENGE 07 is a GAMEPLAY HD original production. Greg Moyer is the executive in charge of production, Mark DeAngelis and Rob Faris are the executive producers, and Zac Whinnem and Michael Mandt are producers.

GAMEPLAY HD is available in the U.S. on Echostar's DISH Network (Channel 9485) and Cablevision's iO digital cable service (Channel 786).

About GAMEPLAY HD
GAMEPLAY HD (www.gameplayhd.com) is the only 24/7 high-definition video game network – it is a whole new experience in video-game television, using next-gen games to create next-gen TV. GAMEPLAY HD covers the top tournaments from around the world and provides tips, news, reviews and previews for all kinds of gamers. The network is a first of its kind, taking advantage of the gorgeous, native HD resolution of games. At GAMEPLAY HD the intensity of the video game comes alive!

About VOOM HD Networks
VOOM HD Networks comprise the world's largest suite of high-definition content for distribution through satellite and cable operators. Produced exclusively in true high-definition and 5.1 Dolby digital surround sound, VOOM HD Networks carry programming in categories as diverse as sports, movies, fashion, music and art. VOOM HD Networks' 15 HDTV channels are available in the U.S. on Echostar's DISH Network and Cablevision's iO digital cable service. A 24/7 linear VOOM HD channel is available internationally and is currently distributed in Asia, Europe and the Middle East. Select VOOM HD programming is also available worldwide and has been licensed to viewers in more than 150 countries. Building on Rainbow Media Holdings LLC's history of original programming innovation, VOOM HD was developed to meet the growing worldwide demand for quality high-definition programming.